Thao Littler is a Content and Customer Marketing Manager passionate about creating and amplifying customer success stories.

I am an award-winning Customer Marketing Manager passionate about keeping customers happy, amplifying success stories, and creating unique and memorable events! I specialize in customer advocacy, awards, references, and customer-led growth programs.

In the early years of my career, I wore many Marketing hats because we were the epitome of a lean team. I handled roles including Copywriting, Marketing Operations, Inbound Content Marketing, Demand Generation, Product Marketing, as well as Creative Design. I learned how to segment prospect and customer databases by personas and effectively create campaigns to reach out based on lifecycle stages. I also have 15 years of event planning experience, which I continue to put to good use with user and industry conferences, as well as virtual and other in-person events.

It wasn't long before I realized that my strengths in relationship building, adaptive communication skills, and empathy lent themselves to being a strong Customer Marketer. I have personally seen how a focus on customer-led growth, balanced with demand generation for net new pipeline, can be powerful mechanism for an organization, adding to its overall growth. That's why I get so excited about customer-led growth programs!

Where I excel:
• Developing annual award programs from the ground up
• End-to-end event management and marketing from conferences to webinars to happy hours/dinners
• Creating "better together" stories and co-marketing content
• Building processes to identify, recruit, and enable customer advocates + measuring impact
• Relationship building and nurturing throughout customer lifecycles

Some highlighted skills: Google Workspace, Microsoft Suite, Salesforce, Marketo, Hubspot, Canva, Pendo, 6Sense, Base, Vanilla for Higher Logic, Adobe Creative Suite, Project Management, Partner Marketing, Lifecycle Marketing, Event and Field Marketing, Social Media Marketing, Inbound Content Marketing

On a more personal note, I am a proud Vietnamese American immigrant and boss babe that loves to do good for her community and culture. By Meyers-Briggs standards, I'm an INFJ-T (Advocate)! I'm looking for an opportunity at a remote-first, employee-centric company with great culture and career advancement.

Let's chat about opportunities.

Some Fun Facts

☞ Thao holds degrees and certificates in digital photography, business administration, and marketing management.

☞ She worked in high fashion photography at the beginning of her professional career but was burnt out by Hollywood and celebrities.

☞ At 16, Thao was creating and coordinating benefit concerts with the local Orange County music scene for her favorite charities which jump-started her love for event management.

☞ She grew up attending Warped Tour and eventually worked photography for the traveling pop punk/punk festival. She still listens to that type of music most days!

☞ Thao came to America when she was 3 with her mom and that side of the family. In 2021, she’ll be 30!

☞ She is an INFJ, an advocate for BIPOC career advancement and small business owners, and is always looking for purposeful projects.