Thao Littler is a Content and Customer Marketing Manager passionate about creating and amplifying customer success stories.
I'm an award-winning Customer Marketing Manager with a passion for turning customers into champions, amplifying success stories, and crafting unforgettable experiences. My expertise spans customer advocacy, awards, references, and other customer-led growth programs.
With a dynamic background across marketing disciplines (including content, demand generation, product marketing, and creative design), I bring a strategic, customer-first approach to everything I do. I also have 17 years of event planning experience, orchestrating user conferences, industry events, and executive gatherings that foster meaningful connections within various communities.
What drives me is the power of customer-led growth! I thrive on building programs that spotlight customer success, strengthen relationships, and fuel business impact. From launching award programs and co-marketing initiatives to scaling advocacy efforts and event strategies, I create opportunities that benefit both customers and brands.
Areas of Expertise:
✔️ Building and scaling customer award programs
✔️ Event strategy and execution (conferences, webinars, executive roundtables)
✔️ Developing compelling customer success stories and co-marketing initiatives
✔️ Creating structured processes to identify, engage, and empower customer advocates
✔️ Relationship-driven marketing that nurtures customers throughout their journey
Tools & Skills: Salesforce | Marketo | HubSpot | Highspot | Catalyst | Pendo | 6Sense | Base | Vanilla for Higher Logic | Adobe Creative Suite | (Customer) ABM | Content Marketing | Project Management | Partner & Lifecycle Marketing | Event & Field Marketing | Social Media
Beyond work, I’m a proud Vietnamese American immigrant and community advocate. As an INFJ-T (The Advocate), I’m driven by purpose and people. I’m looking for opportunities at remote-first, employee-centric companies that value culture, collaboration, and growth.
Let's chat about opportunities.
Some Fun Facts
☞ I hold degrees and certificates in digital photography, business administration, and marketing management.
☞ I worked in high fashion photography at the beginning of my professional career but was burnt out by Hollywood and celebrities.
☞ At 16, I was creating and coordinating benefit concerts with the local Orange County music scene for her favorite charities which jump-started my love for event management.
☞ I grew up attending Warped Tour and eventually worked photography for the traveling pop punk/punk festival.
☞ I came to America when I was 3 with my mom and that side of the family.
☞ I ran a local (OC/LA) pop-up makers’ market for about 2 years.