Customer Advocacy Manager → Tackle.io

February 2022 – March 2023

I collaborated cross-functionally and built Tackle’s Customer Advocacy Program to create and amplify customer success stories. Developed repeatable, streamlined processes to identify, recruit, track, and enable Tackle Cloudvocates to share their stories via case studies, reviews, reference calls, events/webinars, video testimonials, and more.

• Produced 8 case studies in FY23

• Successfully launched customer awards with 32 nominations

• Increased 133% registration and 500% attendance for Office Hours

• Q4-22 highest output with 39 acts of advocacy

Customer Marketing Manager → SparkPost, A MessageBird Company

May 2021 – January 2022

Developed segmented customer marketing and ABM strategies to inform, educate, and delight customers, driving adoption, retention, and expansion. Mapped out various customer journeys and aligned programs to each stage. Partnered with Product, Customer Success, Sales, and broader marketing to bring customer success stories to life for content and events.

• Spearheaded a content marketing strategy for customer stories including blogs, webinars, and in-person events

• Built and implemented Customer ABM campaigns in 6Sense to drive expansion

• Created customer advocacy strategy to amplify success stories for demand generation campaigns

Customer Marketing Manager → Ease, Inc.

June 2019–May 2021

Designed and implemented integrated, multi-channel upsell and expansion campaigns. Worked with Sales to build comprehensive views of Ease's customers to have a holistic understanding of the landscape.

• Strategized and ran the annual user conference for 4 years

• Owned field marketing, end-to-end planning and management of vendors and partners

• Designed and launched annual customer awards program (Champions for Quality) which still runs today

• Managed Voice of the Customer and Customer Advisory Board programs

• Built a pipeline of customer success stories in various formats to supplement Sales

• Created customer advocacy strategy to amplify success stories for demand generation campaigns.

• Created email nurture programs for customer advocacy and drive expansion opportunities

Marketing Coordinator → Ease, Inc.

September 2017–June 2019

Wore various Marketing hats, including: project management, marketing operations, inbound content marketing, field marketing, paid social, demand generation, and product marketing.

• Implemented marketing project management best practices and standard operating procedures

• Oversaw an offshore team of Marketing Operations specialists and delegated campaign work

• Inherited the events marketing duties and planned internal and external events end-to-end

• Owned all social media marketing as well as enabling employee advocacy

• Managed all inbound content marketing including blogs, case studies, whitepapers, and events/webinars

Operations and Kitchen Coordination Manager → ProPortion Meals

Jan 2017–Aug 2017

I made sure that the kitchen was running efficiently and that our standard processes were effective from points A-Z.

+ Head of kitchen operations

+ Coordinated weekly deliveries to customers all over Orange and LA counties

+ Acquired and ran catering events

+ Managed customer and client relations

+ Created standard operating procedures for the company

+ Managed food and product photography shoots

Accounting Assistant → Memory Experts International

Jun 2016–Feb 2017

Accounts payable and accounts receivable for all companies under Memory Experts International and MX Electronics International.

+ Prioritized and booked incoming invoices

+ Daily filing and data entry

+ Light administrative work

+ Handled all freight accounts

+ Assisted in month’s end book closings

+ Analyzed and processed employee expense reports

+ Assisted in daily check runs

+ Maintained a clean and efficient accounting department

Lead Photographer/Supervisor → Lifetouch (OC)

Feb 2014–Mar 2016

I managed high school senior portraits every season and was the lead photographer for all regular school photography seasons.

+ Co-managed Seniors department

+ Responsible for equipment and office key

+ Lead photographer for Underclass Department

+ Also shot and supervised for sports, groups, candids, school dances, and special events

+ Handled money and customer service

Studio Manager and Photography Assistant → Alix Malka Photography (LA)

Jun 2011–Jul 2012

I assisted on all high-end fashion projects with clients such as BEBE, Vogue, Vanity fair, and more.

+ Coordinated model casting calls for various projects

+ Responsible for office administration and personal assistant duties for Alix

+ Supervised team of interns

+ Performed market research for trends in photography, art, and fashion

+ Coordinated all aspects of studio shoots from bookings to craft services